I am a marketing specialist with over 20 years of experience in corporate and agency marketing, sales, and finance.

Throughout my career, I have worked across diverse industries — from B2B and B2C environments, through the corporate sector, to start-up and agency projects — where I developed strategies that connect brands with their audiences and drive sales growth. My experience in sales and finance allows me to view marketing through business results and ROI, not just the creative process.

I have also worked in sales and as a finance assistant, where I gained a deep understanding of financial analysis, income and expense reports, inventory flows, and warehouse management. I learned the journey of goods and money from the initial idea through all company sectors, which is why I approach marketing in an integrated and strategic way.

By formal education, I am a mechanical engineer, which gives me additional analytical precision and the ability to understand technical products and processes. Through numerous courses in negotiation skills, communication, Adobe Suite tools, UX/UI design, animation, and the creation of cartoons and animated ads, I have further expanded my professional competencies.

My approach to marketing is integrated and comprehensive: I create visual identity, brand strategy, and content for all channels — digital and offline — from websites, social media, and newsletters, to billboards, catalogs, and promotional materials. I use tools such as CapCut, Canva, Adobe Premiere, After Effects, Photoshop, Illustrator, InDesign, WordPress, HTML/CSS, Google Analytics GA4, Semrush, Meta Business Suite, and Brevo, ensuring performance tracking and continuous campaign optimization.

Through storytelling, copywriting, and design, I create communication that inspires, engages, and builds loyalty. I manage each project systematically, organizing teams and processes so that creativity and productivity go hand in hand, with results clearly measured through brand growth, ROI, and client success.